Utilizing Social Media Data Analytics to Enhance Banking Services

Data analytics to support social media marketing: challenges and opportunities

Social media technologies and services have empowered individuals and organisations by revolutionalising the way people communicate, socialise and conduct business. Two examples of social media services are Facebook and Twitter. Many organisations have been quick to realise the potential benefits of social media and have adopted social media marketing practices. Social media analytics are condu...

Social Media Predictive Analytics

The recent explosion of social media services like Twitter, Google+ and Facebook has led to an interest in social media predictive analytics – automatically inferring hidden information from the large amounts of freely available content. It has a number of applications, including: online targeted advertising, personalized marketing, large-scale passive polling and real-time live polling, person...

Geo-Social Media Analytics

Social Media Analytics for Healthcare

1.

Structured Analytics in Social Media

The rise of social media has turned the Web into an online community where people connect, communicate, and collaborate with each other. Structured analytics in social media is the process of discovering the structure of the relationships emerging from this social media use. It focuses on identifying the users involved, the activities they undertake, the actions they perform, and the items (e.g...